Dog Food and Drink Non-Slip Eco Sustainable Placemat: Seaflex Sea Fog


Dogs aren't the daintiest eaters, but you have to appreciate their enthusiasm!

Contain the mess on a sleek-looking, dishwasher-safe, eco-friendly placemat. Thoughtfully designed with raised edges, this mat keeps messes and bowls in place.

Made in the USA with Seaflex™ , a blend of 12% recycled ocean-bound plastic and 88% zero-waste Zogoflex® . Seaflex™ feels bendy and flexible and is non-slip and dishwasher safe.

Why are we so excited about Seaflex? A little step forward to live more sustainably. Read on below.

Key Features: 

  • Non-Slip and holds bowls in place
  • Raised edges keep food and water messes contained
  • Top rack dishwasher safe, or low heat on lower rack
  • Made in the USA with Seaflex™; a blend of 12% recycled ocean-bound plastic and 88% zero-waste Zogoflex®
  • Safe & Non-Toxic: BPA Free, Phthalate Free, Latex Free, & FDA Compliant
  • Oceanworks® Guarantee ensures the ocean-bound plastic material meets guidelines for source authenticity, supply chain transparency, and social and environmental compliance.
  • Read more from Seaflex FAQ's below


53 cm x 34 cm x 2cm  /  21” x 13.5” x .78”

Washing instructions:

  • Top rack dishwasher safe, or low heat on lower rack
  • Or hand wash with light soap

 About Seaflex™

What’s the difference between Zogoflex & Seaflex?

  • Simply put, Seaflex contains post-consumer recycled ocean-bound plastic.
  • Seaflex contains 12.5% recycled ocean-bound plastic (HDPE) blended with 88.5% Zogoflex (TPE).  Whereas, Zogoflex material is recyclable,100% virgin TPE (Thermoplastic elastomer). 

What's the same between Zogoflex & Seaflex?

  • Bendy and flexible and durable and floatable
  • No bad stuff:  No harmful toxins, No BPA, No phthalates, No Latex, FDA Compliant, CE marked
  • Made responsibly with eco-conscious materials
  • Recyclable through Join the Loop
  • Thoughtfully designed and made in the USA

Why do the Seaflex toys all have different swirl patterns in the same colorway?

The variation in swirl colors (within a single colorway) visually conveys the variable nature of the material flow within each molded shape.  This was intentional in our product design, as the color mixes within the machine, they produce infinitely unique and beautiful color combinations making each toy unique to its 4-legged owner. 


How can you be sure the ocean-bound plastic contained in Seaflex is safe for my dog?

  • Seaflex is safe!  As with Zogoflex, we ensure our Seaflex material is safe and non-toxic, latex- BPA- and phthalate-free and FDA Compliant - meaning it’s safe to eat off of.   
  • Seaflex has the same CE certification and safety measures as Zogoflex. CE marking indicates that a product has been assessed by the manufacturer and deemed to meet EU safety, health and environmental protection requirements. It is required for products manufactured anywhere in the world that are then marketed in the EU



What does "Ocean-bound plastic" mean?  And how is it sourced? 

Ocean-bound plastic is defined as material collected from communities with no formal waste management within 50 km or 31 miles of the shoreline. This terminology is in accordance with standards and research set by renowned marine debris expert, Jenna Jambeck.

Where do you source the plastic from? And how do you clean it?

Zogoflex is our recyclable, zero-waste virgin TPE material and is sourced in the USA. This is blended with the ocean-bound HDPE (think milk jugs and shampoo bottles) to make Seaflex!

The ocean-bound HDPE material is sourced from coastal communities in Central America within 31 miles or 50km from the shore-line and has no formal waste management system in place. 

The ocean-bound plastic is cleaned using a patented, chemical-free cleaning process that removed contaminants and volatile substances and reprocessed into safe and non-toxic Seaflex material.

What are the social & environmental impacts of using Ocean-bound plastics?

  • Simply put, the Seaflex collection was created to be part of the solution - environmentally and socially:
    • Collectors and processors of ocean-bound plastic create jobs and stimulate the economy while also cleaning their local environment.
    • Recovering plastic that would have otherwise ended up in the ocean helps prevent the environmental hazards of microplastics, which impacts both marine and human life. As plastics break down, they not only may be consumed by hungry sea creatures, but their chemical additives may also leach into the ecosystem. This can harm other marine animals and the underwater vegetation that supports them.
    • When waterways are free of plastic pollution, local industries such as fishing and tourism can thrive

What are the specific impacts of the Seaflex Collection?

  • Our goal is to save the equivalent of 26,000 plastic milk jugs from entering the ocean by April, 2022!
  • With an equivalent of 6 one-gallon milk jugs we can make 40 Seaflex products:
    • we can make 7 large Drifty's toy
    • we can make 11 small Drifty’s toy
    • we can make 10 small Drifty’s toy
    • we can make 6 Snorkl’s toy
    • we can make 3 No-Slip Bowls
    • we can make 3 Feeding mats
  • Seaflex is also be part of the Join the Loop Recycling Program and WestPawDesign will measure those impacts as well!


What is Oceanworks® and what is your relationship to Oceanworks?

Oceanworks is the world’s leading marketplace for sustainable materials. They specialize in hard-to-access ocean and averted plastics, sourcing quality materials from around the world. Oceanworks supplies us with ocean plastic resins to use in our Seaflex products. With their careful supplier screening and onboarding process, Oceanworks ensures that the material we use is genuine, high-quality, and ethically collected.

What is the Oceanworks Guarantee?

The Oceanworks Guarantee ensures the ocean-bound plastic material meets guidelines for source authenticity, supply chain transparency, and social and environmental compliance.

How do you know the origin of the ocean and averted plastic?

  • The plastic origin is verified by our partner Oceanworks. Specifically, our Seaflex ocean-bound material comes from coastal areas in Central America. Oceanworks has built a global network of trusted plastic recyclers that turn plastic scrap into usable resins. These processing facilities purchase plastic scrap from collectors and aggregators who gather mismanaged waste that would otherwise be polluting the environment.
  • All Oceanworks Guaranteed Suppliers complete self-assessments that provide visibility into material sources, volume capacities, and collection process compliance. The initial assessment is followed up with site visits and/or 3rd party audits. Materials are also tested in independent laboratories to ensure that they consistently meet their listed specifications.

Who is processing the ocean-bound plastic?

Our partner, Oceanworks, works with many suppliers from around the world who purchase local plastic scrap (called feedstock) and process it into usable plastic pellets, flakes or yarns. In the case of Seaflex, the ocean-bound feedstock comes from coastal areas in Central America. These companies are called processors or recyclers. Oceanworks works closely with the recyclers to promote material quality, origin authenticity, and adherence to international environmental and labor laws.


How to measure your dog

Take 1 tape measure and 1 dog (and maybe some treats).

Measure neck size for collars

Take measurement round the base of neck, with 2 fingers slag (UC). Then choose the collar size to match the measurement.

(Do not measure old collar.)

Measure girth for harness / apparel

Take measurement of the largest part of the chest (LC).

Girth is slightly behind the fore legs (not at the fore legs, 'arm pits').

Then choose the gear that matches your measurements.

Measure torso for apparel

Measure from the base of the neck to the base of the tail (L).

Choose the apparel that matches your measurements.


If you need further help in choosing the right size, please feel free to contact us woof [at]


We are confident you or your furry family member would be happy with our merchandise and service. We work hard to ensure the quality or the merchandise we present here. If for some reason you are not, we'd be happy for an exchange.

Merchandise should be in original packing and re-sellable condition, unused and undamaged.  Exchanges should be made within 14 days from date of delivery and please allow 14 days for processing exchanges. Customers are responsible for charges that arise due to exchanges (such as delivery / shipping). Faulty items due to production/manufacturing will either be replaced or refunded as appropriate to the circumstances. Email us at woof [at] with the order number and relevant details.

We reserve the right to deny any exchanges that do not meet exchange policy.

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